Unreal Fur was founded in 2011 with a clear mission: to design with faux fur and vegan materials that are unrivalled in their quality, warmth and aesthetics.
Luxurious, timelessly elegant fashion without harming animals.
From our roots as a family-owned label in Melbourne, Australia, we are passionate about changing the way people contemplate the relationship between the clothes they wear and the creatures around them. As a leader in the global ethical fashion movement, we create sought-after styles for everyone who wants to make more conscious choices.
Our designs are made with quality and longevity in mind. Every garment is made to be worn season after season, always embodying a timeless cruelty-free ethos.
With a global community, Unreal Fur is found in stores around the world, including major retailers Revolve, Free People, Bloomingdales, Saks Fifth Avenue and Farfetch to name a few.
ETHICS & SUSTAINABILITY
Ethics meets aesthetics.
There would be no Unreal Fur if there was no need to fight for the lives of animals.
We are a proud vegan brand, with a loud voice on important messages like animal welfare, ethical practices in business, passion in art and compassion for others. We also have a strong history of collaborating with other like-minded organisations, individuals and artists that share our general philosophy and attitude towards the future of fashion.
Ethical design is at the heart of everything we do. Unreal Fur garments are proudly PETA-approved vegan and cruelty-free, meaning no animal-derived materials are ever used.
In line with our conscious ethos, we strive to constantly improve our environmental impact and to make more sustainable choices throughout all elements of our business.
We are excited to be launching our new capsule of eco-conscious garments this June 2021. After seasons of research, we are now capable of producing eco styles in faux shearling wool and faux suede, without compromising quality. Select styles in our collection are made of recycled fibres and water bottles, and we plan to implement these materials across all collections to come.
All eco fabrics are certified recycled by Interak and Global Recycled Standard. Our suppliers are audited in accordance with the SMETA labour standards audit conducted by Sedex.