Our Story
Our mission is to end the use of real fur and animal products in the fashion industry by designing with vegan materials of the best quality in the world.
about us
From our roots as a family-owned label in Melbourne, Australia, we are passionate about changing the way people contemplate the relationship between the clothes they wear and the creatures around them. As a leader in the global ethical fashion movement, we create sought-after styles for everyone who wants to make more conscious choices.
Our designs are made with quality and longevity in mind. Every garment is made to be worn season after season, always embodying a timeless cruelty-free ethos.
With a global community, Unreal Fur is found in boutiques around the world, including major retailers Revolve, Free People, Bloomingdales, Saks Fifth Avenue and Farfetch.
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Innovative by Nature
We craft products, adopt practices, and champion changes that set us apart in our industry. Our approach is unique—unlike any other, we have carved out a new path where none existed. We craft products, adopt practices, and champion changes that set us apart in our industry.
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Fundamental Consideration
Every aspect—from the materials we select, to our business operations, and our inspired designs is meticulously considered and reflects our founding principles. This extends to our company culture which provides a flexible, sensitive, caring and understanding work environment for all.
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Redefining True Luxury
We believe that luxury need not come at the cost of human or animal suffering. Authenticity is key—true luxury cannot be fabricated, and we deliver these qualities in full force. Our community is inclusive; we are committed to providing styles that cater to all genders, sizes, and personal tastes without compromising on luxury.
